Last modified: 2020-07-26 by ian macdonald
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image by Joseph McMillan
Source: Josef Nuesse's website Reedereiflaggen: House Flags of Shipping Companies.
image by Joseph McMillan
Source: Josef Nuesse's website Reedereiflaggen: House Flags of Shipping Companies.
image by Joseph McMillan
Horizontal black-white-red with a thin yellow
horizontal stripe on the middle of the white. From
http://www.alianca.com.br.
Dov Gutterman, 15 January 1999
According to the company website,
Companhia Aliança de Navegação was founded in 1951 by a German
immigrant named Carl Fischer, who had arrived in Brazil in 1928 and
entered the fruit business. Aliança was originally limited to
coastal trade, since Lloyd Brasileiro, the government-owned line, had
a legal monopoly over the transoceanic traffic. Aliança was allowed
to enter the foreign trade in 1967 and now serves Europe, the U.S.
east coast, the Caribbean and Gulf of Mexico, and both coasts of
South America. It has 5 vessels totaling 178,000 deadweight tons,
employs 283 people, and had revenues of US $180,000,000 in 1999.
I would speculate that Fischer's German origins would account for the
black-white-red horizontal tricolor that serves as the field of the house flag.
Joseph McMillan, 26 March 2002
S.A. Loughran (1979) confirms that
the colors represent the origin of the company founder with the interlocking
rings standing for the two hemispheres. The company itself, or its assets and
brand, were acquired by Hamburg Süd in 1998, originally being placed under Aliança Transportes Maritimos S.A. which changed name in 2000 to the current
Aliança Navegação e Logistica Ltd. Lloyds give it as a new company formed 1998
but the website, which is the old one, originally showed the history of the
original company but no longer does - so the exact connection is unclear. What
is clear is that Hamburg Süd acquired the brand including the livery and have
continued to use this unlike their other takeovers which after a few years were
incorporated into the group Hamburg Süd brand.
However the "current
version" flag of the black, white, yellow and red unequal horizontal multibands
which Dov has taken from the company website, to which the link still works, is
from a flag-like section of the main logo appearing on the welcome page (http://www.alianca.com.br/WWW/EN/index.jsp
). This at best gives it a "maybe" rating for me and an unlikely one
at that, failing better evidence, due to their company page (http://www.alianca.com.br/WWW/EN/Company/index.jsp)
having a photo of the 1993 flag flying from a ship which I would take as
indicative that like the funnel markings, the 1993 flag is still used. The
yellow rings are hardly visible but under a magnifier they can be made out.
Neale Rosanoski, 28 June 2010
image by Al Fisher
Flag from www.dgagency.com/Amazon.html (no longer on-line).
Dov Gutterman, 11 February 1999
image by Jorge Candeias
Flag from www.grupolibra.com (no longer available).
Dov Gutterman, 20 January 1999
Very dark green, a white lozenge with a red "A" centered.
Jorge Candeias, 4 February 1999
image by Jarig
Bakker, 14 October 2005
Loughran (1979) shows the flag of Cia. de Navegação da Amazonia, Manaus
as green, with a white diamond, and a simpler red
"A".
Jarig
Bakker, 14 October 2005